Search Engine Optimization ( SEO ) is a process where a given site is altered or modified in such a manner that it is ranked well by search engines. The main idea is that the given site should come in top ten ranking for a particular keyword (or a search term). The optimization process improves the chance of the site to be viewed by prospective traffic. The process of SEO is quite complex and is heavily influenced by positioning of the tools.

In the following section, we will be discussing the various search engine tools on which the ranking and business of your site depends.

Tools

Spider: Let’s begin by spider. Spider is also known as robot or crawler. It is a software that visits (crawls) a web page, reads it, and then follow links to other pages in the site. The spider returns to the site on a periodic basis to look for changes. Both paid and free spider software are available.

One of the most popular paid spider software that is available is

• RoboGen (editor for robots.txt): It enables the user to quickly create the ROBOTS.TXT files. These files contain all the information for the web search engines regarding relevant area to be indexed in a given site.

The popular free spider software are:

• W3 on robots.txt
• Robot exclusion standard
• Robots.txt generator
• On Robots Exclusion
• Spider Spotting Chart
• Spider Hunter
• Spider IP addresses and names
• Jafsoft Search Engine Robots
• SearchTools Robots and Spiders
• ABCi list of spiders

GRKDA Keyword density analyzer is also quite in demand keyword software however it comes with a price tag.


Meta tags: Meta tags are HTML tags that provide information to the viewer regarding the content of a given page. Search engines use meta tags for indexing. Experts recommend placing the meta tags at the top of the document just after the <Title>. The usual form in which the tags appear is
<META name="something" content="something else">


The most well known tool is Meta Tag Analyzer. The Meta Tag Analyzer is a combination of spider and syntax checker. It performs general HTML analysis and HTML title tag analysis. Other important tools are:

• Promotion world metatag generator
• Netpromote meta tag builder
• Search engine watch
• Meta medic
• Metamend site promotion

Link Building: It helps in delivering your business or organizational objectives. Search engines give sites with good inbound and outbound links a higher ranking. Following a link is one of the most popular ways for people to find new sites. The more inbound links you have to your site, the greater the opportunities for people to find your content. Zeus link generator is one of the key link building software that is available.

Link Popularity: It is a concept where the search engines look at the relevant and qualitative links to your web page as a yardstick to measure the popularity of site. The more popular your site is better are the chances of its being at the top ten search results of engine. Today, many sites offer free linking mechanism to other sites to cash in the accompanied benefits.

Link popularity checker by Jims is one the most common employed tools for link popularity. The others that you can use are linkage reporter, link popularity check and marketleap visibility index.

Link survey, optilink link reputation and link popularity analysis are few of the paid key ‘link popularity’ software available.

Position Tools 1: They report your position and submit your pages in search engines. The features like domain name monitor, integrated scheduler are provided by the position tools. These tools can even be customized. A huge variety of paid software like search engine commando, web position gold, agent web ranking and rank spy tools are available.

Position Tools 2: It is another category of position tools that can be used. The common software that are available are:

Besides, these certain other SEO tools are available like:

• The Google tool : Google provides with SEO dance tool that can be placed at your web site.
• Web site url submitter : It is a tool to submit your site to 50 top search engines.
• Check your web page size : It checks the size of your web page. Experts recommend keeping the pages small as the small size helps in getting them listed by search engines.

We hope that the above discussion on SEO tools would help you in employing the tools to best of your use. The appropriate usage of the tools would put your site and business at top.