Script
A piece of programming designed to perform a certain function on a web page - for example to create a rollover effect on buttons or to create pop-ups.

Search
The process of locating information - on the Internet typically done by searching through documents in search engine and directory databases.

Search Engine
A tool for finding information on the Internet. Most search engines consist of the following main components:

1. Spider
2. Indexer
3. Database
4. Search software
5. Web interface

Documents found by the spider are processed by the indexer and stored in a database. From the database the search software extracts documents based on parameters entered by the user. Examples of search engines include Google and AllTheWeb. Directories like Yahoo and ODP are often referred to as search engines although they are not.

Search Engine Friendly
A web page that has been designed and optimized for high search engine rankings. A search engine friendly page also makes it easy for search engines to follow the links on the page.

SEARCH ENSINE MARKETING
It refer to the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more.

SEARCH ENGINE POSITIONIN
It refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal for many people -- to get that "top ten" ranking for a particular keyword or search terms.

SEARCH ENGINE OPTIMIZATION
This term is widely used in the search engine industry as a collective name for those activities that are directly or indirectly aimed at improving a page´s search engine ranking. Sometimes the term SEO is also used to refer to providers of SEO services - in other words it´s used in the place of terms like "SEO provider" and "SEO specialist".

Search Results
The documents returned by a search engine in response to a query.

Search Term(s)
Words entered into a search engine´s search box to form a query.

SERP(S)
Search Engine Results Page(s). The term refers to the page of search results a search engine displays in response to a query.

Sitemap
A map to your site. A sitemap contains links to every page of your site (check out Google´s sitemap). The important benefit of having a sitemap (apart from helping your visitors find what they are looking for) is that spiders can find all pages on a site quickly and with fewer hops. For maximum benefit, insert a prominent link to your sitemap on every page of your site.

Spam
A collective name for those marketing techniques that are intrusive, offensive and/or unethical in some way. A major characteristic is that it aims its message at a wide (often in the millions), untargeted audience - which it can afford because electronic distribution is very cheap. The most common form of spam is unsolicited commercial e-mail. In the search engine world, regular mass submission of web pages to search engines is also referred to as spam or spamdexing. The term spamdexing is also used to refer to all SEO techniques that are deceptive or unethical.

Spider / Spyder
A browser-like program that forms part of a search engine. Its task is to "surf" the web by following links from one page to the next and from one site to the next. It collects information from the sites it visits and that information is stored in the search engine´s database.

Submission
The process of manually adding a URL to a search engine´s list of URLs to spider - in effect telling a spider about a page in order to get it spidered and ultimately added to the search engine´s database.