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SEO Glossary

Backlink / back link
A link on another page that links to the page you are viewing. Also called an inbound link.

Bait-and-switch
A technique (considered spam) used in SEO. It involves creating an optimized page and a regular page. The optimized page is submitted to the search engines and replaced with the regular page as soon as the optimized page has been indexed. For more on this technique (and why you shouldn't bother), please refer to the Search Engine Yearbook.

Bells-and-whistles
Advanced features. A web site is said to have too many bells-and-whistles when it contains unnecessary animations etc. In the context of SEO, bells-and-whistles are generally seen as a hinderance since they rarely contribute to high search engine rankings and may even cause a site to rank poorly.

Bid
The amount you are willing to pay for keyword ranking on PPC search engines.

Block level analysis
A method of analysing a web page's content on a block-by-block basis, rather than looking at the whole page. It implies that some parts of a page are more important than others, based on what people tend to focus on. Microsoft is said to use block level analysis (BLA) to make its search engine results more relevant.

Blog
The name "blog" derives its name from the word "web log". Blogs are mini-sites which are maintained by individual or corporate to start a medium for expressing their personal opinion or comments. All the posts in a blogs are maintained dated wise and old once are kept in archives.

Bloptimization
Optimization of a blog for search engines. Special consideration is needed unless the blog is contained within part of a site, since most blogs are only a single page with content that changes daily.

Burst
A rapid increase in the popularity of a new topic. In the search engine world a burst refers to a significant but usually short-lived increase in both the number of searches done on a specific topic and the number of relevant documents on that topic. Bursts are often related to news stories, new technological advances etc.