How do you find information on the net? Simple……. put your query into the search engine, press search button & vroom…. the results come in. Then, you scan the results for appropriate information.

Traditionally that’s how business and information on the net is searched for & found: by using certain keywords or key phrases through the search engines where the search results are obtained by exact words or phrase matching of the searcher query with the text in your web site. This means that the web sites, which use the words that the user is searching for, at appropriate places, will get better rankings & consequently better sales.

Latent Semantic Indexing or LSI has changed the world of search engine optimization. LSI is a methodology involving statistical probability and correlation that helps deducing the semantic distance between words.

It is applied to understand the relation between certain words in a paragraph or in a document. The process finds out which other documents include or makes use of these semantically close words. The resultant documents are indexed to be related or closely relevant to a context, according to latent semantic indexing.

What does this mean to you as a web site owner?

The LSI algorithm doesn't understand anything about the meaning of a word in a document. It just reads through the pattern of the usage of particular words and calculates the correlation of their occurrence and hence their correlation with a particular context.

DOM employing its Dartboard Keyword Research methodology builds the overall theme structure of the website improving upon its relevancy factor in relation to context of the page. Therefore, LSI driven DOM methodology helps your site to rank well consistently across major search engines.

Before, we go ahead with the DOM process, let us understand about the user behavior on the search engines.
Your prospective client can search for your product or service in thousands of ways. He can search using the name of your product, a property of the product, or maybe get into a price related or geographical search for that product…….the possibilities are infinite. To make this more interesting, he can use any word from his vocabulary; employ singular-plurals or any other grammatical gymnastics. And of course he is as human as you and me and quite capable of making spelling mistakes.