Q ) Is SEO a part of SEM, what is the difference between the two?

MS) The terms “search engine optimization” and “search engine marketing” are often used interchangeably. Even some so-called ‘experts’ in the field commonly swap the two terms, which tends to add to the confusion. It’s important to note that these two terms have different meanings.

Search engine optimization (SEO) is actually a component of search engine marketing —a function of the SEM process, if you will. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is arguably the most cost-effective function in a search engine marketing campaign, yet still just one element.

Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof. Back to top

Q ) We are leading experts in our line of business. How can search engine marketing help our brand management campaign?

MS) The search engines are "brand-blind." That means they don't know (or care) how big your company is or if you're a top expert. The only way the search engines will know about your site is through search engine marketing efforts.

Check out how many small businesses gain top Google rankings - while their corporate competitors are nowhere to be seen. Chances are, the small business engaged in a search engine marketing campaign, while the big brand competitor rely strictly on their offline branding for online results. If brand management is crucial for your marketing success, an SEO campaign should be paramount. Back to top

Q ) How do you make changes to the website?

MS) We normally send recommendations, and you will have to implement the changes at your end.

Or if you provide us with the FTP access, we would implement the changes at our end.

We are comfortable working both ways. Back to top

Q)What are Meta Tags and do they matter?

MS) Meta Tags are short description or phrases which you place in your HTML files to help search engines understand your page. The most important meta tags from SEO’s point of view are: Description: The description meta tag is used by most search engines to identify the content of your page and by some search engines as a source for text to describe your page to the search engine user. Keywords: The keywords meta tag is used by many search engines, but not by Google, to identify the contents of your page
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Q )How long does it take to achieve top position?

MS) For many websites, especially those that are not search engine optimized, the results can be seen in 2-8 weeks. There are a number of variables that determine a website's position on search engines.

In most cases, websites or web pages should be able to achieve first or second page results (depending on variables), and in many cases, first page results.

In all cases, performing search engine optimization is much better than doing nothing at all – and Mosaic strategies will also help improve your business and its operations. Back to top

Q ) What are good web site statistics reporting tools?

MS) Web site statistics tools will help you to understand where surfers are coming to your site from, and why.

Web site statistics can be gathered by analyzing your web server log files, or by embedding a small tracking counter into each of your web pages. Back to top

Q ) What is black hat SEO?

MS) Within the SEO community, some optimization tactics are considered Black Hat SEO. These are tactics which are not considered to be good or fair by search engine operators, search engine optimizers, or web site visitors.

There is no generally accepted definition for black hat SEO. What may be considered appropriate by one webmaster may not be considered appropriate by another webmaster. In addition to personal differences, guidelines for appropriate conduct vary across web site categories. What might be considered acceptable for a web site in the gambling industry may not be equally acceptable for a health care web site. Back to top

Q ) I'm sure that I know how our website surfers search. Why should I research my company's keywords or key phrases?

MS) Don't take chances with your search engine marketing campaign. There's no benefit to a top ranking if prospects do not search upon that particular phrase. Key phrase research guarantees that the keywords and key phrases of your organization optimize the words your customers use to find sites like yours.
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Q ) Do we guarantee hits to your web site ?

MS) No. Realistically, no provider can really guarantee hits to any page, and we won't make that promise in order to sell you our services. We understand the web and how to best promote sites. We also understand how searches are done by the major search engines, link lists and directories. We endeavor to stay current with their ever changing methods. The search engines, link lists and directories, however, control how information is indexed and presented to users and their methods, as well as their databases, keep constantly changing. So, even though a well ran promotion may produce additional traffic in the short term, there is no way to guarantee that level of traffic will continue or increase.
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Q ) Please let me have more information about your strategy, methods, and service level commitments?

MS) 1. Our Strategy: We devised a unique proprietary methodology called Dartboard Optimization Matrix (DOM) around Latent Semantic Indexing (LSI). LSI is Google's latest search engine algorithm twist. With this we achieved desired results in search engine rankings.

2. Our Methods: We do thorough keyword analysis of the theme of your website,www.officespaceonline.net, pick and choose competitive semantic keywords based on the relevant theme like serviced offices or office space or offices to rent in all uk cities e.g. London, Birmingham etc, optimize site wide factors, on-page and off-page factors to name a few.

3. Service Commitments: We are a client focused company and we guarantee you our service. We are highly focused on Project Management and Timely Delivery of your project which are two pain points of any outsourcing business Back to top

Q ) What happens to the optimization of my web site after 6 months when we’re not working together?

MS) We will do a maintenance contract with you for the rankings.

However please understand that marketing whether offline or online is a non stop activity. So we would recommend that we have a relook at the contract after six months once the rankings are achieved.

Also please know that search engines keep shifting their ranking algorithms, so rankings keep fluctuating. Hence you will always need someone, first to get you there and then to keep you there. Back to top

Q )What is a NDA?

MS) NDA is Non disclosure agreement that we sign with client so as to keep their information private. We do not disclose the client’s month end report/ details/ email id/ name/ links/ keywords/ FTP details/ coding.
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Q ) How do search engine listings compare to banner ads, bulk email or affiliate programs?

MS) A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, bulk email, and affiliate programs across a variety of target markets. In every situation, search engine listings came out on top. Consumers are 12 times more likely to purchase your products or services after finding your web site through a search engine than all other programs combined!
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Q ) What after the service campaign is over?

MS) After the campaign is over we can either:

Renew

Maintain

Offer flexible service package Back to top

Q ) How long does this take? Will I see results right away?

MS) It is not possible to say for sure how long it will take specific engines like Yahoo! or Google to approve and index your site. It could happen as soon as 2-3 weeks, and a top 10 listing in one of these search engines can drive substantial traffic right away!

Each search engine indexes web sites at a different rate. As a general rule, you must allow at least 3 months for the meta search engines to fully index your site. Back to top

Q ) Won't meta-tags help me get higher search engine ranking?

MS) Not any more. Search engines no longer seriously score meta keywords. Instead, search engines analyze title tags, image tags, link structure, directory structure, keyword density, relevancy, prominence, proximity, total words on a page, word repetitions, total words in specific areas, alt tags, input tags, Java Script comment lines, domain name, directory name, filename, etc.

Likewise, each search engine has its own unique way of ranking pages so you need to fine-tune different pages to exactly match the criteria of each engine. Not only do they rank sites according to different parameters, they change their criteria on a regular basis!

As you can see, achieving and maintaining top ten ranking is not as simple as using meta tags. Without optimization techniques, your site will not rise above the clutter of the millions of web pages each major search engine maintains in its index. Back to top

Q ) What is IP cloaking?

MS) "IP" stands for "Internet Protocol." "IP cloaking" is a technical trick designed to deliver different web pages from the same web address depending on whether the visitor's IP is from a search engine spider or from an ordinary user.

If the IP is from a search engine, the server feeds a highly-optimized page. Otherwise, it delivers a regular page such as the homepage. IP cloaking is also known as IP spoofing or IP delivery.

IP cloaking is abusive in how it attempts to manipulate a search engine's index. Since IP cloaking is deceptive, search engines routinely purge IP cloaked pages and in some cases ban these web sites permanently. Back to top

Q ) What is a service agreement?

MS) A service agreement is a template that provides the details of services that we undertake for our clients. This is submitted along with the first introduction mail that we submit to the client. Back to top

Q ) What about those who claim to "Submit your Web Site to Over 3500 Search Engines”?

MS) Not only are these "submitting only" services a total waste of your money but they can actually hurt your rankings!

These companies typically promise to submit your web site to thousands of search engines on a monthly schedule for a cost of anywhere between $10 to $149 with no guarantee of generating any top rankings. They don't guarantee results because search engine submission is not enough!

Only web site optimization can improve your ranking. Submission of an un-optimized web site simply doesn't work. If you don't plan on optimizing your site you may as well not submit your site at all.

There are less than 20 major search engines in the United States. All the others don't matter in the least. Automated submission is a form of spam to the major search engines. They often detect and reject web sites submitted this way. This is why we submit your site manually to the engines that require manual submission. Back to top

Q ) How will people find your web site ?

MS) Your pages must be built properly and they must be registered in various search engines, directories and link lists, in order to have maximum exposure. When we design a site, we carefully consider how to best maximize it's visibility to the search engines, crawlers, spiders and robots. We use special wording and keywords in the page title, page text and in special tags within the HTML code, which aren't visible to humans reading the page. These, and other techniques we employ, assist the automatic search routines of the crawlers, spiders and robots, such as those used by Alta Vista, to get your site listed properly. In addition, we provide a promotion service which will get your site or page registered in hundreds of search engines, link lists, and directories.
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Q ) What is SEO (Search Engine Optimization)?

MS) SEO is an effective tool for making your website more easily found by the search engines. The term 'SEO' is used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML and the submission process.
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Q ) Is search engine writing really important? Can't I just do some behind-the-scene coding tricks and get results?

MS) It's a common myth that successful SEO means sneaky coding tricks, and only geeky propeller heads understand the true SEO secrets. However, the key to top positioning is key phrase-rich content written for both search engines and customers (otherwise known as SEO writing). Search engines spider a site's text to determine relevancy - doesn't it follow that your visible copy is a crucial component?

When the visible copy is already keyphrase-rich, "tweaking" tags for conversion and positioning may elicit strong results. This is done during XML editing campaigns. By having human hands "touch" and edit you’re most important conversion pages, your pages achieve better conversion than machine-generated SEO methods.

However, most sites suffer from keyphrase-poor content, where meta-editing is not an option. In this case, it's crucial to rewrite the content and tags for maximum positioning and conversions.
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