As we all know, web site is a source of information. Many web sites provide lots of information. It may be well diversified or industry/product specific. But the amount of data and number of features of industry/products are so high that it becomes very difficult for search engine to relate the keywords are the data. To minimize this confusion ‘theme pyramid’ was developed.

Theme pyramids revolves around organizing the whole site and placing keywords according to the site structure. We studied one word, multi word and theme based keywords previously. To rank the page higher in the search engine as well as to attract higher amount of relative traffic, we need to use all of these keywords. ‘Theme pyramid’ explains what kind of keywords should be placed on which pages to generate maximum ROI. This theory says that, start with one word keyword on index page and work the way down to the specific keyword you want to target.

Theme pyramid consists of 5 levels according to the importance of the page. Let’s check them one by one.

Level 1:
Level one is of Index page. It has been found out that index pages rarely rank well in search engines. The reason behind it is index pages are meant to be attractive and eye catching. This page contains links to all other documents and pages and directs the user to the whole website. The main purpose of index page is to look good, easy to use and well defined! So, there is nothing much to do on index page from SEO view point. The only way to rank index pages is, Link Building. But it should be kept in mind that, many of the users are interested in visiting the specific informative pages rather than index page.
The index page not only directs human visitors but search engine spiders also. The main task of index page is to provide links to spider and give overview of the site to the directory editors.

Hence SEO’s job is to link as much deep content at possible on the index page.

Level 2:
These are main SEO pages. Level 2 pages contains sub topics and not all the in depth information. For example, if the site is about SEO, then the level two pages could be on page factors, off-page factors, PPC etc. Then these pages could be linked to HTML tags, content optimization, technical optimization, bidding strategies etc.

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