• There is a substantial payoff as search engines improve and people become more adept at using them. Some 87% of search engine users say they find the information they want most of the time when they use search engines.
  
• The convenience and effectiveness of the search experience solidifies its appeal. Some 44% say that most of the times they search, they are looking for vital information they need absolutely.

COM Score Networks tracking of Internet use shows that among the top 25 search engines:

• Americans conducted total 3.9 billion searches in June
  
• 44% of those searches were done from home computers, 49% were done from work computers, and 7% were done at university-based computers.
  
• The average Internet user performed 33 searches in June.
  
• The average visit to a search engine resulted in 4.4 searches.
  
• The average visitor scrolled through 1.8 result pages during a typical search.
  
• In June, the average user spent 41 minutes at search engine sites.
  
• COM Score estimates that 40-45 percent of searches include sponsored results.
  
• Approximately 7 percent of searches in March included a local modifier, such as city and state names, phone numbers or the words “map” or “directions.”
  
• The percentage of searches that occurred through browser toolbars in June was 7%