Search engine optimization is a process to rank your web site higher on the search engine result pages. This requires researching search engine algorithms and discovering ways to conquer those without fooling search engines. It is the process of creating a site on the parameters of search engines and not using techniques like spamming, cloaking and redirecting etc.

It has been found that, 80% of your traffic comes from search engines. But search engines return with million results for a single query. Searchers do not search beyond 2-3 pages. Hence it is very important to position your company in first 2 pages for the important keywords. Search engine optimization is a very cost effective way to attract maximum traffic to your site.

Search engine optimization is part of Online Marketing. And any marketing activity needs investment. But in online world, there is lot of curiosity among marketers about how to track or measure the performance of the activity.

SEO campaigns offer an advantage over traditional internet advertising methods, such as email campaigns, banner advertising or pay-per-click services. Search Engines marketing offers a unique promotional advantage when it comes to overall return on investment.

A well optimized page typically can deliver thousands of targeted visitors to your website every month. Unlike purchasing mailing lists or other expensive website marketing methods for higher search engine rankings, SEO allows you to deliver long term success and a better ROI.

Most of the time the state of confusion occurs because the success of the campaign is not clearly defined. Marketer must know what they want to achieve. At the end of the campaign you should know that the performance would be measured on the number of visitors or the total number of conversion i.e. the actual sales made on your web site.

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