As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means anchor text takes visitor to another site or page where he/she can get some more insights about the topic he/she is reviewing. For example let’s take the four lines written above.

As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means anchor text takes visitor to another site or page where he/she can get some more insights about the topic he/she is reviewing.

Here in the above paragraph, ‘anchor text’ and ‘webpage’ are anchor texts. These words are hyperlinked to the pages which are related to anchor text and webpage respectively. Therefore these words are ‘anchor text’ in that paragraph.

Anchor texts are very important from SEO point of view. The page, which is linked to anchor text is believed to be highly relevant for search engines. But not only the linked page but also the page containing anchor text gains some importance while ranking on SERP, provided it is using keywords.

The website containing different information on different pages can optimized very easily by using anchor text. We will call it as ‘anchor text optimization within the site’. Generally we use ‘About Us’, ‘Click Here’, ‘More..’ and such kind of words to link the desired page within the site. Instead of that, if we use the keywords there, it will certainly help the site to rank higher in SERP. So the game is all about linking appropriate keywords to right pages.

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