While implementing search optimization, it’s imperative to understand that SEO focuses on two factors, “On-page” factors and “Off-page” factors.

On-page factors include factors which are related to the website itself such as web contents, Meta tags, Alt Tags, Keyword density and internal linking structure of your website etc.

Off-page factors are factors which are not associated with the website but does influences its rankings. These are links from other website, Anchor texts used whiling linking to these websites etc. These factors are NOT in control of your website. Off-page factors play an important role in how your website ranks on search results.

To make our visitors understand these factors more clearly and understandably, we have listed below few useful articles for easy references.

Articles