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Andreas Voniatis

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LSI (Latent Semantic Indexing) eBook

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In today´s traditional search approach, when a user types a keyword for searching, the search engine searches through its collection of document for the typed keyword. It checks for the exact typed keyword in all the documents and returns only those documents which contained it and ranks it on some ranking algorithm.

Words which are same in meaning but spelled out differently would be totally ignored in the Search results (SERPs.) Plus the results retrieved would have 50% sites which are totally irrelevant to the search query

There are two fundamental problems in natural language processing : synonymy and polysemy . In synonymy, different writers use different words to describe the same idea. Thus, a person issuing a query in a search engine may use a different word than appears in a document, and may not retrieve the document. In polysemy, the same word can have multiple meanings, so a searcher can get unwanted documents with the alternate meanings.

To address this important issue of presenting only relevant search results, Latent Semantic Indexing or LSI was proposed as a new improved method of retrieval system.

Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links.

In our LSI E-Book, you can know about the origin of LSI, how Google and Applied Semantics started as Search Engine and history of Adsense and Applied Semantics and much more.

Google buys applied semantics
Adsense and applied semantics
What is LSI
LSI and search engines
How Google adopted LSI
Proof of Semantic Readings

DOM (Dartboard Optimization Matrix)

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DOM white paper is on our SEO methodology called Dartboard Optimization Matrix (DOM). This is a unique & proprietary methodology that we adopt in all of our Search engine marketing & optimization campaigns to promote clients' websites. It is very organic and is an effective technique in search engine promotions.

Google Patents

If you are wondering as to how Google's mission of Universalization and Personalization will redefine Online Marketing, take a peek into Google's latest patents and you'll realize that the vision of Google transcends way beyond existing online marketing practices. The question that needs to be asked is "How Future aware are you" or are you simply following the herd and focusing on a top listing in Google?

		Introduction

		The 300 Year Mission

		Universal Search

		Personalized Search

		Social Network Endorsements